Music and Brands

A blogger asked 19 kids in the US what brands they associated with music...?

they came up with 95.

quite the cluttered environment for your brand...

Teen Internet use breakdown

The research was conducted by www.cybersentinel.co.uk, software that claims to offer parents the ability to block websites and monitor their kid's use of the internet.

Ellie Puddle, Marketing Director of CyberSentinel said: "The alarming thing about this research is that it shows that teenagers are obviously exploring all sorts of topics as a result of modern-day pressures [and] they find it easier to go online to conduct their research than asking mum and dad for advice."

Breakdown of the average teenager's time online each week

• Downloading music 1 hour 40 minutes
• YouTube 2 hours 2 minutes
• MSN 3 hours 29 minutes
• Chatrooms 2 hours 5 minutes
• Virtual World sites 1 hour 55 minutes
• Homework/research 3 hours 10 minutes
• Shopping 1 hour 49 minutes
• Auction sites 1 hour 28 minutes
• Cosmetic surgery 1 hour 8 minutes
• Soft porn 1 hour 40 minutes
• Dieting/weight loss 1 hour 35 minutes
• Family planning/pregnancy 1 hour 32 minutes
• NHS Direct/Health 1 hour 22 minutes
• Samaritans 1 hour 1 minute
• Dating 1 hour 15 minutes
• Social networking 3 hours 47 minutes

Better than a pop-up...

The lily allen game promoting her new single – plays the single whilst you play the game. Simple but clever. In Beta Life respondents said they would like more of this sort of thing from brands.

Reward their attention.

story about it here