Whatever word you use to describe it - and there are thousands, what does our traditonal concept of Ccol actually mean in 2008? Big, popular, alternative, good at what it does, normal / standard / ok? Or genuinely aspirational?
It seems the concept of cool is bound up in respect for some sort of authority. The idea that someone out there knows better than you do. With a generation who look and act as if they are important and famous already - we don't see that attitude in evidence much today. does it exist?
Cool has been the driver behind youth marketing for most of its existence, If cool is no longer aspirational, if we are no longer promising teens that we can help them reach it, then what has replaced it?
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Bye-bye 2024, I won’t miss you.
1 day ago
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