SOCIAL NETWORKING
They're easy to use, they're lightweight online destinations for users to create and share real or virtual world identities. They're the telephone of the 21st C. "Get off your facebook page and do your homework". They're THAT important.
VIRTUAL WORLDS
There is a sense of when entering, of "now what do I do?". They're the mall of the 21st C. A place to go and hang out.
GAMESPACE
Games a themed, directed entertainment experience. the, er, games of the 21st century.
(and the MMO becomes a unique meet spot and launching pad to take the best of these worlds together)
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