I remember presenting the MTV study Circuits of Cool early last year and trying to convince a crowd that Second Life was over hyped and not the future of youth culture, not least because no actual young people had ever heard of them. No one believed me. Many Brands including MTV had invested millions of dollars creating virtual worlds of their own or within SL. But here they are plunging into the 'trough of dissolutionment' as I type.
Here is the graph from Gartner for 2008:
and here they are all the way back to 1995.
I want to create a 'trend tester' with OTX's global panel of respondents and actually test trends; fashion, tech or otherwise with real actual young people. Watch this space.
Shipping the work
1 hour ago