Wednesday, 17 June 2009

Map Me

This looks like just the ticket for some sort of GPS research tracker

Monday, 20 April 2009


great tool.

Tuesday, 7 April 2009

Pillars of social media success

Why people choose to visit online social sites:

* Who likes me?
* Is everything okay?
* How can I become more popular?
* What's new?
* I'm bored, let's make some noise

None of these are new, but in the digital world, they're still magnetic.

If you want to understand why Twitter is so hot, look at those five
attributes. They deliver all five, instantly.

FRED - new Lonleygirl15

Apparently this is must see stuff for teens.

Professional stuff masquerading as UGC

it was clearly made by someone who hates ears.

Friday, 3 April 2009

Online whisky tasting

Interesting idea from Beam – Laphroaig Live –group online malt whisky tasting session:

Wednesday, 1 April 2009

Tuesday, 17 March 2009

Google Voice


The app, sounds a bit like spinvox which was flaky, but google moving into voice technology - essential for those mobile devices when you no longer have a keyboard...

Tuesday, 10 March 2009

Friday, 27 February 2009

Music and Brands

A blogger asked 19 kids in the US what brands they associated with music...?

they came up with 95.

quite the cluttered environment for your brand...

Monday, 23 February 2009

Teen Internet use breakdown

The research was conducted by, software that claims to offer parents the ability to block websites and monitor their kid's use of the internet.

Ellie Puddle, Marketing Director of CyberSentinel said: "The alarming thing about this research is that it shows that teenagers are obviously exploring all sorts of topics as a result of modern-day pressures [and] they find it easier to go online to conduct their research than asking mum and dad for advice."

Breakdown of the average teenager's time online each week

  • Downloading music 1 hour 40 minutes
  • YouTube 2 hours 2 minutes
  • MSN 3 hours 29 minutes
  • Chatrooms 2 hours 5 minutes
  • Virtual World sites 1 hour 55 minutes
  • Homework/research 3 hours 10 minutes
  • Shopping 1 hour 49 minutes
  • Auction sites 1 hour 28 minutes
  • Cosmetic surgery 1 hour 8 minutes
  • Soft porn 1 hour 40 minutes
  • Dieting/weight loss 1 hour 35 minutes
  • Family planning/pregnancy 1 hour 32 minutes
  • NHS Direct/Health 1 hour 22 minutes
  • Samaritans 1 hour 1 minute
  • Dating 1 hour 15 minutes
  • Social networking 3 hours 47 minutes

Thursday, 19 February 2009

Better than a pop-up...

The lily allen game promoting her new single – plays the single whilst you play the game. Simple but clever. In Beta Life respondents said they would like more of this sort of thing from brands.

Reward their attention.

story about it here

Friday, 9 January 2009

Computer Ownership - per 100 population


Merry Christmas?

disturbing video of 50 young people going mental when they open their new Wii: