Tuesday, 9 December 2008
Tuesday, 2 December 2008
Monday, 17 November 2008
Of the 133 million blogs the site tracks, only 7.4 million have been updated in the last 120 days.
That's 125.6 million abandoned blogs
Tuesday, 4 November 2008
These two were created using zCorp machines which apply glue ink and powder in fine layers slowly creating a replica of one of your characters. FigurePrints allows you to create characters from Warcraft, Rockband and Spore printing services are coming soon. A number of other sites allow you to pull data from Second Life and your own 3D programs.
Sunday, 2 November 2008
Thursday, 30 October 2008
Monday, 20 October 2008
What do the next 5,000 days hold? - this is a great video
Kevin Kelly talks about the internet in terms of us building a machine.
and its quite a machine - currently estimated to be about the same in performance as one human brain. It doubles in power every two years so in 30 years it will the same power as the all the human brains on the planet.
He talks about the internet become embodied (in the tools and devices we use) about it becoming re-engineered and also about us becoming dependant on it.
Friday, 17 October 2008
A SPIME is a term coined by Sci-Fi author Bruce Sterling to describe a device that knows where it is in space and time. The iPhone is a Spime.
It is exciting for a number of reasons, first and most mundanely it allows location based marketing - offers based on where and when you are and where you point your phone...
More importantly it helps us know where the 'human swarm' is at all times, and increasingly what they are doing.
Combine a SPIME an RFID tag and what you essentially get is a mouse that can click on physical stuff. We will have an internet of 'physical things'. all the intelligence on the web searchable by pointing at physical stuff.
Because mobile phones are always on, the old offline / online divide - makes no more sense.
Now imagine all that and take away the phone, the display appears in glasses and you control the data stream by gesticulation. Sounds Great!
The largest consumer marketing growth sector in recent years has been kids and youth. Easy credit and cheap manufacturing has meant that they have been bought all the products we were never able to own. They rarely hear 'no, we can't afford that.' Likewise parents have been able to assuage their guilt at working so much by buying kids everything they were never able to own themselves, leading to a best friend, rather than authoritarian style of parenting.
This extends all the way up to teens and beyond as young adults defer adult responsibilities, remain in the family home and spend their disposable income on fun stuff rather than bills.
The credit crunch looks set to change all that and could even have a wider impact on parent child relations.
Sunday, 12 October 2008
They're easy to use, they're lightweight online destinations for users to create and share real or virtual world identities. They're the telephone of the 21st C. "Get off your facebook page and do your homework". They're THAT important.
There is a sense of when entering, of "now what do I do?". They're the mall of the 21st C. A place to go and hang out.
Games a themed, directed entertainment experience. the, er, games of the 21st century.
(and the MMO becomes a unique meet spot and launching pad to take the best of these worlds together)
Wednesday, 17 September 2008
An original way of gaining information from the public through a participative, physical data visualization. a row of 5 large perspex cylinders act as a series of bar charts, each filled with a different colored badge featuring a statement about how passers-by answer a specific question, such as how they may or may not spend their time or ‘what did you do last week?’. as anonymous participants remove & keep badges the levels in the cylinders drop, producing an instant reflection of what are the most & least popular statements. in addition, alongside the tubes are postcards asking visitors to predict the levels in the tubes on a future date
Sunday, 14 September 2008
Friday, 12 September 2008
track where you have been: BrightKite.com
track your driving habits: MyMileMarker.com
track your sexual habits: Bedposted.com
Is this some quest for identity creation? Self Affirmation. Whatever, there is a lot of data being captured here for free.
Wednesday, 10 September 2008
Was talking to a fairly mainstream couple last night about how they use YouTube. They both primarily used it to search for song lyrics of songs they heard on the radio during the day, they typed the lyrics in found the name of the artist got to watch the video of a song they really liked, and got linked to all their other songs too. Simple.
Avril Lavigne's "girlfriend" is now the most popular video on Youtube of all time racking up 100,708,906 million views to date... And of the top 20 all time videos 13 of them are music videos.
YouTube is a powerful music marketing tool and Metallica are actively embracing that - Read here with the Metallica YouTube channel. They show all the videos of kids in their bedrooms playing their songs. Very Nice.
Monday, 8 September 2008
Or perhaps its already happening?
Friday, 5 September 2008
Wednesday, 3 September 2008
"Kids and family members are spending more and more time apart," she said. "Apart might mean being on the computer. Kids and their families are not watching TV together, they're not eating meals together, they are not talking to each other nearly as much."
"There is a lot of data that shows when families don't eat together, kids get into trouble. And trouble means drug use, alcohol use, sex and suicide," she said. "Parents need to be more involved in the decision-making process about what their kids are doing.
Funny to think now that watching lots of TV is seen as a good old fashioned wholesome family activity.
Today, parents are not only paying the family mortgage and bills, increasingly they are funding youth culture; the shopping, the gaming, the technology, the communication. And if they are paying for it - they get to be involved in it. The relationship between youth and their parents is changing, and brands ignore mum and dad at their peril.
Monday, 1 September 2008
Still tiny, and I'm not sure google are worried, but I actually liked this more 'visual' way of searching for content, i'm going to use it as well as google. As we become an increasingly visually literate culture it makes sense.
There is also: searchme.com - getting slightly more traffic than Viewzi, but it has been around longer and has declined from its peak a few months back.
Friday, 29 August 2008
Here is the graph from Gartner for 2008:
and here they are all the way back to 1995.
I want to create a 'trend tester' with OTX's global panel of respondents and actually test trends; fashion, tech or otherwise with real actual young people. Watch this space.
Here are some really nice examples: Hans Rosling at TED uses longitudinal data that 'moves' (go to about 4:20 seconds to see the really cool stuff):
Charung Gollar, a Norwegian diplomat was asked to present in front of the United Nations, in a simple graphic way, the world's most important problems in 2004. He came up with 8 pictures. Here are a couple. Read the legends:
Thursday, 28 August 2008
It takes the view that there won't be anything 'big' because the idea of a trend hierarchy has gone, and a million fragmented self-referential scenes can co-exist without following any trend 'authority.' (I would argue that this situation actually makes it ripe for the re-establishment of a unifying voice that collects this stuff together and guides people /filters stuff, but we shall see.)
More important is, I believe, the lack of a linear time line on trends. The word trend is bound up with the concept of time. Fashions used to go out of fashion because they came along, got tired out and we moved on. Old music was rubbish because it looked dated and its what your parents listened to.
But in a totally on demand world - What does 'next' or even 'new' mean?
I would argue that, to a teenager, new doesn't only mean 'just invented', it means 'just undiscovered' too. The Pixies have been around for years, but you could find them, removed from any sociocultural context online and enjoy it as if it was just released.
There is no such thing as 'old music' on the internet - it's all there as gleaming and fresh as the day it was produced. Even old news and old video content crops up in searches as 'important' as the day it was put there.
The internet has tamed the past and I can't wait for the future in my on demand world - everything is 'so now'.
Wednesday, 27 August 2008
Increasingly young adults and minors are Filming sex, downloading porn to cellphones, selling bluetoothed porn. Seeing that stuff and thinking it was normal aged 14 or younger has got to alter your attitudes.
But then perhaps sex just isn't THAT big a deal to a promiscuous generation with few sexual hang-ups. "A recent study of 475 University of Michigan undergraduates ages 17 to 26 found that 27 percent of the men and 14 percent of the women who weren't in a committed relationship had offered someone favors or gifts -- help prepping for a test, laundry washing, tickets to a college football game -- in exchange for sex. On the flip side, 5 percent of the men surveyed and 9 percent of the women said they'd attempted to trade sex for such freebies" reckons CNN.
Meanwhile STIs continue to rise: "just one in eight of the [UK] population are aged 16 to 24 years old, this age group accounts for around half of all newly diagnosed STIs."
New Genre emerging and being discussed / dissed. There is a pretty distinct sound. video here
I think under this banner you could group Thieves Like Us /Ladyhawke / Pnau / Grum / Teenagers / Delorean / Anoraak / etc
I’m quite partial.
Importantly for brands there is, I believe, a return to pretty distinct informed and non informed groups (opinion formers vs mainstream / alt vs mainstream / what ever you want to label them) Around 2002 - the peak of big record labels - pretty much everyone knew or could find out every new credible track / artist emerging. You really didn't need the style press to tell you about Eminem. what more was there to know? Sure enough the british style press died. Because there was almost no distinction between mainstream and leading edge.
Fast forward to today - there is so much content (and noise) an entire music scene can now develop and exist almost entirely away from mainstream consciousness. It is a step back in time and suggest that the market for a style press, filtering, judging and introducing stuff to more mainstream awareness now re-exists. Especially for older consumers who don't have the time to know about this stuff but do have an interest in it..
Not a new idea (similar to 'slice the pie' and others) but one of the most polished offers out there. Enables bands to have a much closer and deeper relationship with their fans.
The Guardian says: "Bandstocks will let the public buy a stake in an artist in £10 increments. Once funding reaches a preordained level, for example £100,000, the money will be released for the act to record an album.
Investors will get a copy of the album, a credit on the CD sleeve and a percentage of the profits from its sale and licensing. They will also get priority ticket booking and the opportunity to buy limited edition releases. For the artist, founder Andrew Lewis claimed that Bandstocks would offer a better return than a major-label deal, as well as more freedom and control over copyright."
Heard a new one last night, after teeth whitening and botox, it seems the new craze in high street quasi medical beauty treatments is tanning injections. A friend is getting them done, but it is currently illegal...
details on the drug: http://en.wikipedia.org/wiki/Melanotan_II
Tuesday, 26 August 2008
Its a provocative book.
Not sure they are 'dumb' (and adults have always thought / said that anyway) I think it is simply a different type of skill required to succeed in a culture where all information is accessible at the touch of a button. And sure - when it's all out there you'd be crazy to go into any one thing in too much detail, shallowness is an advantage.
It has implications for brands though - young people have always been seen as smart / sophisticated and the advertising has tried to acknowledge this. Thing is have you got their attention long enough to be clever? Perhaps a nice old jingle that would have appealed to an audience in the 70s would work much better...
It seems the concept of cool is bound up in respect for some sort of authority. The idea that someone out there knows better than you do. With a generation who look and act as if they are important and famous already - we don't see that attitude in evidence much today. does it exist?
Cool has been the driver behind youth marketing for most of its existence, If cool is no longer aspirational, if we are no longer promising teens that we can help them reach it, then what has replaced it?
Is this the beginning of a return to a demand for ‘trusted’ news sources? Or is truth just an old fashioned concept and they are happy to make their own judgment call.