YouTube = Shazam + on demand Radio + MTV = better than myspace

Everyone thinks of MySpace or lastfm for music, but it looks as if YouTube is the real winner.

Was talking to a fairly mainstream couple last night about how they use YouTube. They both primarily used it to search for song lyrics of songs they heard on the radio during the day, they typed the lyrics in found the name of the artist got to watch the video of a song they really liked, and got linked to all their other songs too. Simple.

Avril Lavigne's "girlfriend" is now the most popular video on Youtube of all time racking up 100,708,906 million views to date... And of the top 20 all time videos 13 of them are music videos.

YouTube is a powerful music marketing tool and Metallica are actively embracing that - Read here with the Metallica YouTube channel. They show all the videos of kids in their bedrooms playing their songs. Very Nice.